My passion for digital marketing

I am passionate about technology-led marketing strategies designed to create customer communities, drive commercial growth and brand awareness; digitally enabled by cutting-edge technologies, supported by seminars, events and traditional engagement strategies using print.

My experience in graphic design and advertising combined with technical skills in website design and development, internet marketing and software design, enables me to deliver significant results and a return on investment.

In the 2 minute clip below, I give a summary of the outcomes for a recent project for a social enterprise where an in-depth marketing strategy is aligned to the latest technology and tactics.

Expertise across a wide range of marketing activities include: web design and development, email marketing, video production, social media, YouTube channel management, direct mail and design for print.

Latest product – Web2Artwork

In spring 2014, my consultancy The Nth Degree Marketing & Design developed an online publishing system Web2Artwork in collaboration with our social enterprise client Brightstripe. Web2Artwork removes manual and labourious procedures from publishing documents such as programmes, directories and guides.

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About me

My marketing and design agency The Nth Degree worked in collaboration with a social enterprise client Brightstripe to develop an online publishing system Web2Artwork that creates artwork for printed publications from user submitted copy and images via a secure website (no software required).

The software removes manual and timing consuming processes normally required when creating a document for print. The 3.30 minute video demo below gives an overview of how users add information and images then the end result of it – creation Adobe InDesign artwork on the designer’s workstation ready for typesetting and design development.

Following Brightstripe’s adoption of Web2Artwork I have commercialised the software and aim to introduce the system to businesses and organisations that have similar publishing requirements.

Achievements

How we re-positioned a social enterprise for growth and success

 

On 2 October 2014 at The Melting Pot, Edinburgh, my agency The Nth Degree Marketing & Design hosted and co-presented with Aileen Caskie from Dynamic Heart a seminar to explain how an in-depth marketing strategy aligned to creative design, a dynamic website and a software solution have re-positioned their social enterprise client, Brightstripe, on course for sustainable growth and success.

Seminars

Web2Artwork publishing system

Web2Artwork is a SaaS (Software as a Service) or web based publishing system for creating Adobe InDesign artwork from user submitted information and images developed by The Nth Degree Marketing & Design in collaboration with their client, Brightstripe.

The 3.30 minute video demo below gives an overview of how users add information and images then the end result of it – creation Adobe InDesign artwork on the designer’s workstation ready for typesetting and design development.

Web2Artwork lets your customers add their own copy and images to their space in your publication – using any computer with internet access. The system is ideal for collaborative working, whereby contributions (copy, information and images) are supplied by numerous third parties.

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